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Regulating lawyer ads not an easy task (access required)

At face value, Disciplinary Rule 2-101(A)--the rule governing lawyer advertising in Virginia--is straightforward. It bans: False, fraudulent, misleading or deceptive statements. Misleading fee information. Statements which imply that a case's outcome is not related to its facts or merits. Unsubstantiated comparison with other lawyers' services. ...

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