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Home / Uncategorized / Market the firm or the attorneys? Finding a common thread (access required)

Market the firm or the attorneys? Finding a common thread (access required)

Any law firm with at least a handful of attorneys and more than one area of emphasis inevitably is faced with a critical business development question: Do we market the firm in general or do we promote the successes and qualifications of our individual attorneys? To do the former alone offers the tantalizing possibilities that come ...

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