Marketing assistants – a rainmaker's greatest tool

By Mark Powers
Published: August 20, 2007

One question I constantly grapple with is this: how can good lawyers, whose days are filled with constant interruptions, difficult staffing issues and demanding clients, become great marketers? Most attorneys are very good at marketing when placed in the right situations. It's getting them in the right situation that's the problem. Initiating phone calls with referral ...

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