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Home / News Stories / The power of storytelling in word-of-mouth marketing (access required)

The power of storytelling in word-of-mouth marketing (access required)

By Mark Powers and Shawn McNalis “I guess you could say I was born an attorney,” the lawyer said. “Of course, it’s better to actually have a license.” Everyone in the workshop laughed. It was a good opening line in an exercise designed to help lawyers incorporate storytelling into their word-of-mouth marketing. In an effort to ...

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