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Are you overlooking your best marketing tool? (access required)

Many law firms are missing a marketing tool that is right in front of them: their own staff. While all law firms believe the mantra that every staff member is an ambassador for the firm, few make it an explicit element of firm culture. In fact, your staff is already marketing all day long – they just ...

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One comment

  1. Excellent article. I would add that all employees should know your 30 second elevator talk so they can easily convey your firm’s uniqueness. This point was brought home to me at a recent networking event. 3 people for a small start up stumbled around when others asked what makes their firm different. If your staff doesn’t understand what makes you different, how can a client?

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