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Home / News Stories / Oval and out: ‘OBX’ can’t be trademarked (access required)

Oval and out: ‘OBX’ can’t be trademarked (access required)

Entrepreneur James Douglas was a victim of his own success. He was the clever fellow who coined the abbreviation “OBX” for the Outer Banks in North Carolina. Inspired by European automobile stickers that identified country of origin, Douglas designed oval stickers that soon began appearing on vehicles traveling up and down the eastern corridor. Marketed through ...

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