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Home / Uncategorized / It’s dangerous being ‘green’ in the trademark jungle (access required)

It’s dangerous being ‘green’ in the trademark jungle (access required)

"Green" trademarks are all the rage. Applications to register trademarks containing the word "green" more than doubled from 2006 to 2007, and 2009 appears to follow the same trend. "Eco," "enviro," "earth" and similar words paired with "friendly" were almost as popular with companies trying to convince consumers that their products and services are good ...

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