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Home / Uncategorized / Marketing tips: Writing a great bylined article (access required)

Marketing tips: Writing a great bylined article (access required)

Bylined articles are useful tools in marketing and public relations. In addition to showcasing a particular expertise, the byline format allows the writer a forum to express views unfiltered by an editor or other contributor. If the topic has a long enough shelf life, electronic or hard copy reprinting can be a relatively cost-efficient way ...

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