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Baby formula maker faced ‘aggressive’ competitor (access required)

Firm wins $13.5M on false advertising claim

A Virginia-based maker of store-brand baby formula last month won a $13.5-million false advertising jury verdict against the maker of a leading brand that undertook what the judge termed an “aggressive and risky” comparison marketing campaign. Not only did the Virginia company win damages after a seven-day trial, but the judge this month ordered Mead Johnson ...

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