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Home / Opinion Digests / Business Law / Intellectual Property – Internet Ads – Google AdWords – Keyword Searches (access required)

Intellectual Property – Internet Ads – Google AdWords – Keyword Searches (access required)

An Alexandria U.S. District Court grants summary judgment to Google on trademark infringement claims filed by plaintiff Rosetta Stone Ltd., who alleges Google’s AdWords online ad program lets competitors cash in on Rosetta Stone’s name by purchasing specific trademarks as keyword search terms. In 2002, Rosetta Stone began participating as an advertiser in one of Google’s ...

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