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Your future clients

It’s late August, so here’s a back-to-school item.

Every year since 1998, Beloit College in Wisconsin has released the “Beloit College Mindset List.”

This list provides a rundown of the cultural touchstones that have shaped the year’s entering freshmen.

It was started by a Beloit humanities professor, Tom McBride, and a former public affairs director at the school, Ron Nief, as a way to remind faculty to be aware of dated cultural references (i.e., such as that joking that “Francisco Franco is still dead.” A guaranteed blank stare).

What has shaped this year’s college kids? For starters, most of this group doesn’t know how to write in cursive, they know Fergie as a pop singer, not a princess, and their computers always have had a CD-ROM drive.

For the rest of the observations, take at look at the Beloit site for the Class of 2014.

These people will be hiring you someday.

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