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Marketing: Gather ‘competitive intelligence’ (access required)

Lawyers who want to develop new business need to learn everything they can about potential new clients and practice areas. But they don’t have to turn to cloak-and-dagger corporate espionage. Lawyers can gain a competitive advantage by learning how to do “competitive intelligence.” Competitive Intelligence (“CI”) is the practice of gathering, analyzing and using public ...

Print, Digital & Mobile

1 Month
$39

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6 Months
$199

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1 Year
$269

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2 Years
$659

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Digital & Mobile Only

1 Year
$299

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