Yellow Page ads: What you need to know before using them 
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Published: May 9, 2011
Tags: Legal Marketing
Lawyer advertising used to mean just an ad in the phone book. But Google is now the verb of choice for finding someone and advertising is now marketing. Marketing covers a wide range of choices from the Internet to television to print and social media.
Is yellow pages advertising still relevant?
A couple of Richmond lawyers, who ...
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“Supermedia has responded to the demand of its customers for better measures of the effectiveness of yellow page advertising with a program that assigns a unique telephone number to each ad. Calls to that number are counted as the call is routed to the main number of the advertiser.”
Great, and every time the potential client now turned client hits “redial” are they counting that to.
What is surprising to me is how few lawyers actually KNOW their ROI from any media. They are (most of them) just guessing.