Comments on: Yellow Page ads: What you need to know before using them  http://valawyersweekly.com/2011/05/09/yellow-page-ads-what-you-need-to-know-before-using-them/ VA Lawyers Weekly Fri, 03 May 2013 14:39:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ben Glass http://valawyersweekly.com/2011/05/09/yellow-page-ads-what-you-need-to-know-before-using-them/comment-page-1/#comment-29671 Ben Glass Mon, 09 May 2011 15:17:25 +0000 http://valawyersweekly.com/?p=63069#comment-29671 "Supermedia has responded to the demand of its customers for better measures of the effectiveness of yellow page advertising with a program that assigns a unique telephone number to each ad. Calls to that number are counted as the call is routed to the main number of the advertiser." Great, and every time the potential client now turned client hits "redial" are they counting that to. What is surprising to me is how few lawyers actually KNOW their ROI from any media. They are (most of them) just guessing. “Supermedia has responded to the demand of its customers for better measures of the effectiveness of yellow page advertising with a program that assigns a unique telephone number to each ad. Calls to that number are counted as the call is routed to the main number of the advertiser.”

Great, and every time the potential client now turned client hits “redial” are they counting that to.

What is surprising to me is how few lawyers actually KNOW their ROI from any media. They are (most of them) just guessing.

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