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Home / News Stories / When making a pitch, use ‘micro-scripts’ (access required)

When making a pitch, use ‘micro-scripts’ (access required)

Whether pitching services to a potential client or trying to sway a jury, communication is essential for lawyers. The best way to get a message across that will stick with listeners, according to Connecticut-based author and marketer Bill Schley, is by using a short, metaphorical phrase he calls a “micro-script.” “If you tell someone six million wonderful ...

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