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Home / News Stories / What’s in a trademark? Protecting your brand (access required)

What’s in a trademark? Protecting your brand (access required)

When building a brand, a good trademark can be an invaluable asset. Trademarks are source identifiers. They let consumers know the source of the product or service they are buying and help consumers differentiate among choices. Most commonly they are names (such as Diet Coke) or symbols (such as the Nike swoosh). They can also ...

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