To build business, try not writing like a lawyer

By Dolan Media Newswires
Published: October 17, 2011

When it comes to writing for marketing and business-building, even the brightest of attorneys has to be reminded of the basics for effective communications: • Use short, complete sentences. • Choose active voice and action words. • Avoiding case citations and legalese. • Be succinct. In fact, one might say that writing for contracts and briefs is the antithesis of ...

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