Use ‘branded content’ to distinguish your firm 
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Published: March 26, 2012
Tags: Legal Marketing
As competition has grown in the legal industry over the past several years, it has become increasingly difficult for individual attorneys or practice groups to distinguish themselves to potential clients.
Firms have tried a variety of methods including flashy websites, newsletters, and brochures to position their lawyers’ expertise and differentiate them from competitors. However, research has ...
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