Comments on: Going mobile: Legal marketers discover QR codes  http://valawyersweekly.com/2012/04/30/qr-codes/ VA Lawyers Weekly Fri, 24 May 2013 16:43:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rasputin http://valawyersweekly.com/2012/04/30/qr-codes/comment-page-1/#comment-31211 Rasputin Tue, 01 May 2012 15:08:55 +0000 http://valawyersweekly.com/2012/04/30/qr-codes/#comment-31211 QR codes have all the marketing value of business card shaped cd-roms...none. While the idea sounds clever the small subset of people that actually have their mobile devices to use QR codes is very small. Then pare down that group to people who actually care enough to scan one and you end up with a group so small that it's not worth the effort. Be smart and hire a marketing firm that can advise you on strategies instead of gimmicks. QR codes have all the marketing value of business card shaped cd-roms…none. While the idea sounds clever the small subset of people that actually have their mobile devices to use QR codes is very small. Then pare down that group to people who actually care enough to scan one and you end up with a group so small that it’s not worth the effort.

Be smart and hire a marketing firm that can advise you on strategies instead of gimmicks.

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