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No-charge client visit can pay off big (access required)

By Edward Poll
Published: June 26, 2012

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The most cost-effective business development strategy for any firm is to expand current services with existing clients. Current clients are already in hand and don’t have to be identified and wooed. They offer great potential for leverage, as new services can be provided without significant startup costs. But it’s not a cost-free exercise. Existing client relationships ...
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