Frank L. Visco is a New York-based copywriter who hit gold in 1986 with a piece in Writer’s Digest. Entitled “How to Write Good,” the article provides 23 pointers on … good writing. It continues to circulate across the Internet. Here are the tips:
HOW TO WRITE GOOD
by Frank L. Visco
My several years in the word game have learnt me several rules:
1. Avoid alliteration. Always.
2. Prepositions are not words to end sentences with.
3. Avoid cliches like the plague. (They’re old hat.)
4. Employ the vernacular.
5. Eschew ampersands & abbreviations, etc.
6. Parenthetical remarks (however relevant) are unnecessary.
7. It is wrong to ever split an infinitive.
8. Contractions aren’t necessary.
9. Foreign words and phrases are not apropos.
10. One should never generalize.
11. Eliminate quotations. As Ralph Waldo Emerson once said: “I hate quotations. Tell me what you know.”
12. Comparisons are as bad as cliches.
13. Don’t be redundant; don’t use more words than necessary; it’s highly superfluous.
14. Profanity sucks.
15. Be more or less specific.
16. Understatement is always best.
17. Exaggeration is a billion times worse than understatement.
18. One-word sentences? Eliminate.
19. Analogies in writing are like feathers on a snake.
20. The passive voice is to be avoided.
21. Go around the barn at high noon to avoid colloquialisms.
22. Even if a mixed metaphor sings, it should be derailed.
23. Who needs rhetorical questions?