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Home / News Stories / IT and marketing departments join forces to launch mobile app (access required)

IT and marketing departments join forces to launch mobile app (access required)

Legal marketers looking to develop a law firm app face a number of hurdles, both technological and financial. But they may be overlooking a valuable, yet cost-effective resource: their firm’s own IT department. It seems like an unusual partnership. Marketers are often seen as creative, outgoing communicators. And information technology specialists are viewed as more reserved, ...

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