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Suggestive Mark for Watches Allowed (access required)

A defendant company, Beehive Wholesale LLC, wins summary judgment in the Alexandria U.S. District Court on plaintiff Swatch SA’s Lanham Act claim and other challenges to Beehive’s use of the mark “SWAP.” Central to the merits of this dispute is whether defendant’s SWAP mark creates a likelihood of confusion, dilutes plaintiff’s SWATCH marks, or is even ...