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Home / News Stories / A foot in the door: Getting a first client meeting (access required)

A foot in the door: Getting a first client meeting (access required)

Struggling to get meetings with prospective clients? Larry Bodine, a legal marketing expert and editor-in-chief of Lawyers.com, said the first thing to do is to throw away some common ideas of marketing. He rejected several traditional methods lawyers use to try to get a client meeting, including cold calling. “It’s uncomfortable for you and for the person receiving ...

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