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Marketing should be both planned and strategic (access required)

Marketing your law firm isn’t — or shouldn’t be — a fly-by-the-seat-of-your-pants operation; it should be a highly planned activity every year. If you haven’t done so already, you should start planning now for next year. Strategic planning “Marketing happens by accident in many firms, meaning that each new marketing opportunity — advertising, websites, email campaigns, social media, ...

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