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Home / Opinion Digests / Business Law / Timex Mark Passes ‘Imagination’ Test (access required)

Timex Mark Passes ‘Imagination’ Test (access required)

The U.S. PTO’s Trademark Trial and Appeal Board erred in denying Timex registration for the term “INTELLIGENT QUARTZ” in connection with Timex watches on the ground that the term is “descriptive”; the Alexandria U.S. District Court says the term is suggestive, rather than descriptive and thus merits trademark protection. According to the TTAB, consumers and prospective ...

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