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Author Archives: BridgeTower Media Newswires

Self-help legal sites: How do lawyers compete? (access required)


Lawyers know today’s potential legal clients likely went to the web first when they pondered a legal matter. That’s why lawyers are routinely advised to have a strong online presence. But those potential clients may never make it to your ...

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New film takes aim at family law practice (access required)


Editor’s Note: “Marriage is an institution. Divorce is big business.” That’s the tag line for “Divorce Corp.,” a new documentary on why troubled spouses should avoid divorce lawyers. If you’re a Virginia family law practitioner, you may not have seen ...

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Count the cost before you choose to wage the war (access required)


When Sun Tzu wrote “The Art of War” in the sixth century B.C., he probably wasn’t thinking about how his advice would apply to employment law litigation in the 21st century, but he might as well have. One of his ...

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Legal writing: Pay attention to the details (access required)

legal writing_453868161

Once we’ve lost those last 10 pounds, cleaned out the garage and written all of our holiday thank-you notes, what will we do with all of our free time? Let’s add one more resolution: to clarify, once and for all, ...

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Put legal writing at the top of your list (access required)

Resolve art

Happy New Year! As we welcome a new year and the opportunity for a fresh start, many of us make resolutions for our personal and professional growth and development. Why not do the same for your legal writing? Below is ...

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Marketing should be both planned and strategic (access required)


Marketing your law firm isn’t — or shouldn’t be — a fly-by-the-seat-of-your-pants operation; it should be a highly planned activity every year. If you haven’t done so already, you should start planning now for next year. Strategic planning “Marketing happens ...

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The VLW High Five: 5 ways your website dies

One of the most painful things to watch is the slow death of a law firm or company website. Here are just a few mistakes we see that, when rectified, can make a big impact on the effectiveness of a ...

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