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Author Archives: Mark Powers

Marketing assistants – a rainmaker's greatest tool (access required)

One question I constantly grapple with is this: how can good lawyers, whose days are filled with constant interruptions, difficult staffing issues and demanding clients, become great marketers? Most attorneys are very good at marketing when placed in the right ...

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The art of asking for referrals (access required)

Two years ago, Boston personal injury lawyer Russell Rosenthal adopted the practice of asking clients for referrals. It was a simple but powerful marketing tool that caused his client referrals to jump dramatically. “At first, I was very reluctant to ...

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