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Tag Archives: Legal Marketing

Raising your firm’s profile through proactive PR (access required)


As lawyers and law firms vie for clients in a competitive market, they have a compelling interest in raising their public profile to distinguish themselves from their peers. A targeted media relations campaign is an effective way to achieve that ...

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Marketing should be both planned and strategic (access required)


Marketing your law firm isn’t — or shouldn’t be — a fly-by-the-seat-of-your-pants operation; it should be a highly planned activity every year. If you haven’t done so already, you should start planning now for next year. Strategic planning “Marketing happens ...

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Can marketing your practice make you happier? (access required)

Happy marketer

There’s been a dramatic shift in how psychologists view happiness. Conventional wisdom holds that if we work hard and apply ourselves, success will follow. And once we are successful, we’ll be happy. But apparently we’ve had this all wrong. Harvard ...

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The power of plus (access required)

Plus Sign web

For a long time now, the ampersand has served as the go-to symbol for linking a law firm’s name partners, but that time-honored standby is being usurped by what some say is a hipper icon. “The ampersand is so 20th ...

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Marketing: How to eat an elephant (access required)

eating an elephant

During the last few years, it has been ever more common to hear lawyers say, with more than a hint of frustration and worry in their voices: “What’s the point of doing a marketing plan? Why bother trying to forecast ...

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