Should you ask clients to give you a ‘thumbs-up’ online?

Look before you tweet: Some best practices for Twitter

By Sarah Rodriguez
Published: September 6, 2012
Tags: Legal Marketing, Social Media, Technology

Twitter can be a powerful marketing tool for lawyers. It’s a convenient and quick way to connect with clients and to share news and information. But there are subtle ways your tweets might be undermining your efforts to promote your practice and use Twitter as part of your marketing mix. Many lawyers and law firms [...]

Mobile-ization: Law firm marketers make their websites smartphone-friendly

By Sarah Rodriguez
Published: July 30, 2012
Tags: Legal Marketing, Technology

When clients pull up your firm’s website on their mobile devices, what do they see? A quick-loading, simple interface with easy-to-read text? Or a graphics-heavy, full-scale website that requires zooming and side-scrolling to navigate? If your firm is like most in Virginia, the answer is the latter. Your site may look great on a PC, [...]

Sharpen your blogging skills with easy tactics

By Dolan Media Newswires
Published: June 26, 2012
Tags: Legal Marketing, Social Media, Technology

Although a great deal of attention is directed toward social media sites like Facebook, Twitter, LinkedIn and others, even the newest tools have a tough time matching up to a now-classic online strategy: the blog. “Blogs are still very relevant for small businesses,” says Martha McCarthy, co-founder of the Social Lights, a Minneapolis-based firm specializing [...]

No-charge client visit can pay off big

By Edward Poll
Published: June 26, 2012
Tags: Legal Marketing

The most cost-effective business development strategy for any firm is to expand current services with existing clients. Current clients are already in hand and don’t have to be identified and wooed. They offer great potential for leverage, as new services can be provided without significant startup costs. But it’s not a cost-free exercise. Existing client [...]

Going mobile: Legal marketers discover QR codes

By Sarah Rodriguez
Published: April 30, 2012
Tags: Legal Marketing, Technology

You’ve seen them everywhere. Funny square boxes with squiggles in black and white. They are QR, or “Quick Response,” codes, one of the tools that marketers use in the new field of mobile marketing. Where web advertising was once the frontier of the marketing industry, more and more tech-savvy consumers have migrated to a newer [...]

Use ‘branded content’ to distinguish your firm

By Virginia Lawyers Weekly
Published: March 26, 2012
Tags: Legal Marketing

As competition has grown in the legal industry over the past several years, it has become increasingly difficult for individual attorneys or practice groups to distinguish themselves to potential clients. Firms have tried a variety of methods including flashy websites, newsletters, and brochures to position their lawyers’ expertise and differentiate them from competitors. However, research [...]

Frontiers of legal marketing: Law firm has a pitch to woo brides

By Dolan Media Newswires
Published: February 14, 2012
Tags: Domestic Relations, Legal Marketing

BALTIMORE– Gorgeous gowns, amazing cakes, fabulous florists, luxury limousines: Bridal show vendors typically are focused on making a couple’s wedding day fantasies a reality-show dream come true. At one booth at a recent bridal show in Baltimore, the fantasy took a back seat to real-life issues that can make or break a life of wedded [...]

Twelve for ’12: A look at the stories we’ll be watching in the coming year

By Virginia Lawyers Weekly
Published: February 13, 2012
Tags: Bankruptcy, Employment, Fairfax County Circuit Court, General Assembly, Hernandez, Judgeships, Justice William C. Mims, Legal Marketing, Million-Dollar Settlements, Million-Dollar Verdicts, Social Media, Supreme Court of Virginia News, Technology, Trends

For our annual Trends issue this year, we have identified a dozen different issues or points of departure that we’ll be watching in the coming year. Twelve for ’12, we call it. Here’s the list: STRESS ON THE COURTS Read the lead story in this issue if you want a preview of coming attractions in [...]

Lawyers love words, but a picture’s still worth a thousand

By Dolan Media Newswires
Published: December 15, 2011
Tags: Legal Marketing

A formal suit and somber tie. A serious, even scary, expression. A solid backdrop in white or gray. Those are the makings of lawyer photos — for web and print — from a decade or so ago. Lawyers sought to show gravitas and tenacity in both the courtroom and the boardroom. In that era, it [...]