Farr, bar spar over ‘#1 expert’ assertion

Should you ask clients to give you a ‘thumbs-up’ online?

By Sylvia Hsieh
Published: November 2, 2011
Tags: Legal Marketing, Social Media

Given the number of social media sites reviewing everything from barbeque to Botox, some law firm consultants say that lawyers should be asking their clients to post positive reviews on websites like Yelp!, Avvo and Google Hotpot. Dale Tincher, a law firm consultant, recommends striking while the iron is hottest and the client is happiest. [...]

Tips on guest blogging

By Sylvia Hsieh
Published: October 18, 2011
Tags: Legal Marketing, Technology

Guest blogging is a good way for small firm and solo lawyers to show their expertise and market their firm at the same time. While it helps to already have your own established blog, lawyers who don’t have time to keep up their own blog can guest blog for others. Jayme Soulati, who advises law [...]

10 ways to guarantee your press release is toast

By Paul Fletcher
Published: October 3, 2011
Tags: Legal Marketing

Press releases or news releases are a standard way for a law firm, business or nonprofit organization to announce news and events to media outlets. It’s a two-way relationship that is valuable for both sides. The group with news or information wants to get its message out. The media outlet wants to know what is [...]

How you can make your email signature a marketing tool

By Dolan Media Newswires
Published: September 26, 2011
Tags: Legal Marketing, Technology

Email signatures, like their handwritten counterparts, are judged by their neatness and aesthetic quality. But only your e-signature doubles as an efficient, powerful – and free – marketing tool for your law practice. “Each firm has a unique story to tell, whether it’s about its services, lawyers or position in a marketplace. …Your email signature [...]

Using a new LinkedIn feature to market your firm

By Dolan Media Newswires
Published: September 19, 2011
Tags: Legal Marketing

LinkedIn has recently launched a new feature hoping to meet the marketing needs of lawyers, even those who have been hesitant to embrace Web 2.0. Company Pages are similar to individual LinkedIn profiles, but for companies or firms. They are like mini-websites in the LinkedIn network, offering law firms more flexibility in how they present [...]

What rainmakers know about persistence

By Dolan Media Newswires
Published: September 19, 2011
Tags: Legal Marketing

Building professional relationships is critical in selling legal services, and one of the key ingredients in building professional relationships is persistence. To illustrate that point, one recent study found that, on average, corporate counsel need to be asked up to seven times before they will agree to meet with an attorney who wants their business. [...]

Marketing your brand in the current economy

By Dolan Media Newswires
Published: June 16, 2011
Tags: Legal Marketing

It is hard to have a brand when lawyers try to be all things to all potential clients. That’s especially true in the current economic climate, since it is hard to turn down work. Yet if lawyers knew what their brand was, and marketed to it, they would be more likely to get work because [...]

Yellow Page ads: What you need to know before using them

By Alan Cooper
Published: May 9, 2011
Tags: Legal Marketing

Lawyer advertising used to mean just an ad in the phone book. But Google is now the verb of choice for finding someone and advertising is now marketing. Marketing covers a wide range of choices from the Internet to television to print and social media. Is yellow pages advertising still relevant? A couple of Richmond [...]

Getting the business, from in-house counsel

By Deborah Elkins
Published: April 21, 2011
Tags: Corporate Counsel, Legal Marketing, Social Media

Lawyers sifting through social media tools should start with LinkedIn, a panel of in-house counsel told their law firm counterparts April 21 at a program in Richmond. “It’s your resume and Rolodex online,” all rolled into one, said Springfield lawyer Brett Coffee, a panelist at Virginia Lawyers Media’s first Business and Law Breakfast April 21 [...]