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Tag Archives: Legal Marketing

A foot in the door: Getting a first client meeting (access required)

Struggling to get meetings with prospective clients? Larry Bodine, a legal marketing expert and editor-in-chief of Lawyers.com, said the first thing to do is to throw away some common ideas of marketing. He rejected several traditional methods lawyers use to ...

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Lawyer marketing can be low-cost, high-impact (access required)

Every day, James Reed sends one personal note. “In this day and age, anybody can shoot off an email or text, but everybody knows that it requires just a little bit more effort to hand write a note,” said Reed, ...

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You can hate the ranking game, but be a player (access required)

Legal rankings often elicit strong reactions from attorneys. I had a lawyer tell me he planned to call one publication to tell it to remove his name from the list, and another said she was embarrassed because she was unranked. ...

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31 days, 31 ways to bring in more business for your firm (access required)

Ah, Autumn! The summer heat abates, school children head for the bus stops and Virginia lawyers scramble to finish their required CLE credits. It’s the fourth quarter of the year, and a good time for lawyers to take stock. Lawyers ...

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Supreme Court nixes changes in lawyer ad rules (access required)

The Supreme Court of Virginia has rejected proposed reforms in lawyer advertising regulations, refusing to relax requirements for disclaimers on claims about case results and tightening limits on the use of words such as “expert” and “specialist.” With amended advertising rules ...

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10 more ways to guarantee your press release is toast (access required)

Putting out a press release is one of the best ways for a law firm or business to make an announcement. The best releases provide a straightforward lead paragraph that follows the well-known journalism-school pattern: Include the who, what, where ...

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