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Tag Archives: Legal Marketing

No-charge client visit can pay off big (access required)

The most cost-effective business development strategy for any firm is to expand current services with existing clients. Current clients are already in hand and don’t have to be identified and wooed. They offer great potential for leverage, as new services ...

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Use ‘branded content’ to distinguish your firm (access required)

As competition has grown in the legal industry over the past several years, it has become increasingly difficult for individual attorneys or practice groups to distinguish themselves to potential clients. Firms have tried a variety of methods including flashy websites, ...

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Frontiers of legal marketing: Law firm has a pitch to woo brides (access required)

BALTIMORE– Gorgeous gowns, amazing cakes, fabulous florists, luxury limousines: Bridal show vendors typically are focused on making a couple’s wedding day fantasies a reality-show dream come true. At one booth at a recent bridal show in Baltimore, the fantasy took ...

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Twelve for ’12: A look at the stories we’ll be watching in the coming year (access required)

For our annual Trends issue this year, we have identified a dozen different issues or points of departure that we’ll be watching in the coming year. Twelve for ’12, we call it. Here’s the list: STRESS ON THE COURTS Read ...

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Tips on guest blogging (access required)

Guest blogging is a good way for small firm and solo lawyers to show their expertise and market their firm at the same time. While it helps to already have your own established blog, lawyers who don’t have time to ...

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