Marketing in this economy: Don’t hunker down

Lawyer blogs draw fans, foes and a few clients

By Peter Vieth
Published: December 6, 2010
Tags: Law Firms, Legal Marketing, Social Media, Technology

Lawyers who blog – whether to boost business or for personal satisfaction – like having the online outlet. Directly or indirectly, blogging can improve the bottom line. Keeping up the pace of posting, however, may require a good dose of self-discipline or even external encouragement, many bloggers say. A blog – the word derives from [...]

‘Mobile lawyer’ takes his practice on the road

By Peter Vieth
Published: October 15, 2010
Tags: Legal Marketing, Wills & Trusts

We’ll come to you. It’s a marketing model that has worked for personal injury lawyers for years. Now a Roanoke County lawyer has gone mobile to keep his wills-and-estates practice rolling, even after he retired from regular office work. Robert S. “Bob” Bersch runs “Wills on Wheels,” driving to visit clients at their homes or [...]

Evaluating your small firm’s marketing results

By Nora Lockwood Tooher
Published: August 16, 2010
Tags: Legal Marketing

Solo and small-firm lawyers frequently hear how important marketing is to their success. But they often do not spend enough time evaluating the outcome of their marketing efforts. To save time and money on fruitless efforts, experts recommend spending an hour or two each month tracking marketing results. “There is more interest … at this [...]

VSB: A ‘proactive’ approach reduces advertising problems

By Peter Vieth
Published: August 9, 2010
Tags: Ethics, Legal Marketing, Virginia State Bar

The Virginia State Bar is casting a wider net as it looks for problems with lawyer advertising, according to VSB officials. Many lawyers who have never bought a television or print advertisement are being asked to submit advertising documents for review by the VSB. Such a “routine” review covers a lawyer’s Internet presence as well [...]

How to break the ice at networking events

By Dolan Media Newswires
Published: June 17, 2010
Tags: Legal Marketing

You’ve made the commitment to attend more networking events, but you hate this part: the introduction. So when you enter the room, you look for familiar faces to avoid the task of talking to strangers. Connecting first with people you know makes sense: not only does it help you shift gears from your last phone [...]

The power of your individual brand

By Dolan Media Newswires
Published: June 17, 2010
Tags: Legal Marketing

Law firm marketers are constantly reiterating the value of the firm’s brand. How can attorneys participate in reinforcing the firm’s overall brand? A great place to start is to stop and examine your individual brand and how it contributes to the firm’s larger brand. Ask yourself these questions: What is your personal brand? How do [...]