Guest blogging is a good way for small firm and solo lawyers to show their expertise and market their firm at the same time. While it helps to already have your own established blog, lawyers who don’t have time to ...Read More »
Email signatures, like their handwritten counterparts, are judged by their neatness and aesthetic quality. But only your e-signature doubles as an efficient, powerful – and free – marketing tool for your law practice. “Each firm has a unique story to ...Read More »
Building professional relationships is critical in selling legal services, and one of the key ingredients in building professional relationships is persistence. To illustrate that point, one recent study found that, on average, corporate counsel need to be asked up to ...
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Lawyers sifting through social media tools should start with LinkedIn, a panel of in-house counsel told their law firm counterparts April 21 at a program in Richmond. “It’s your resume and Rolodex online,” all rolled into one, said Springfield lawyer ...Read More »
Fairfax lawyer Evan H. Farr insists that he’s “a very humble person by nature,” but the Virginia State Bar has taken him to task for what appears to be an inconsistency between humility and a claim on his website. www.farrlawfirm.com ...Read More »
Lawyers who want to develop new business need to learn everything they can about potential new clients and practice areas. But they don’t have to turn to cloak-and-dagger corporate espionage. Lawyers can gain a competitive advantage by learning how to ...Read More »