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Good marketing gone bad

“Dear VA Lawyers,” the e-mail message started.

Uh-oh. We’ve gotten junk mail addressed to “Ms. Virginia Lawyers Weekly” before. Once, Virginia nearly won the publisher’s clearinghouse sweepstakes.

“2009 has generated a lot of uncertainty for many people but there is one this of which I am sure – I am grateful to have you as a client!” it continued.

Wait a minute, I thought. I haven’t hired counsel. I checked the “to” line. Yep, that was me. I checked the sender’s name. Who? I don’t know Elizabeth Ziemba, whose office is in Brookline, Mass.

Elizabeth’s message continued, “One thing that does remain constant throughout the years is the appreciation I have for the clients with whom I work. I am inspired by your dedication and hard work. Getting to know you and meeting your immigration goals is the best part of my job.”

Hmm. I definitely didn’t hire an immigration lawyer this past year.

Sending a thank-you marketing e-mail was a really good idea, Elizabeth.

Here’s an even better idea: Check over the list before you send out the message. And, oh, don’t use your own e-mail address as the return address. That’s the fastest way to get blacklisted in the e-mail world and that’s a bad thing.

Elizabeth concluded her message to ‘VA Lawyers” with, “May the New Year bring health, happiness and success to you, your family and friends.”

That’s a really good thought, too. Back at you, Elizabeth.

One comment

  1. Treating your clients well and treating them with respect is a good idea.

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