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Home / Opinion Digests / No Preliminary Injunction for Store Brand Mark (access required)

No Preliminary Injunction for Store Brand Mark (access required)

A Richmond U.S. District Court denies a preliminary injunction to plaintiff Kroger Company to stop defendant Lidl, a supermarket chain based in Germany, from using its “Preferred Selection” mark for its store brand of products, which Kroger says can be confused with Kroger’s “Private Selection” store brand. History of use Kroger has used the Private Selection trademark for its ...