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EDVA: Targeted-ad methods too abstract for patents (access required)

Three patents for "high-tech snooping" processes used for online marketing were not enforceable. The internet context didn't establish sufficient inventiveness over conventional, abstract concepts. Background This case involves technology that helps businesses pry into peoples’ personal preferences and privacy. Advertisers use targeted-marketing techniques to place advertisements in places likely to reach interested consumers. This time-tested technique has ...