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Home / Opinion Digests / Business Law / EDVA: “We buy houses” trademark generic, unenforceable (access required)

EDVA: “We buy houses” trademark generic, unenforceable (access required)

A company that obtained a trademark for the phrase “we buy houses” cannot enforce it, because the phrase was used extensively by industry participants to describe a class of services rather than any particular service provider. Background Plaintiff Express Homebuyers USA LLC is in the business of buying and selling houses. It seeks to cancel two trademarks ...