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Home / Opinion Digests / Business Law / Challenge to pharma marketing plan survives dismissal bid (access required)

Challenge to pharma marketing plan survives dismissal bid (access required)

Efforts by pharmaceutical defendants to quickly dispose of a suit alleging they didn’t use commercially reasonable efforts to market and sell a prescription drug failed because the complaint plausibly alleged they were liable under a successor liability theory and breached the commercially reasonable efforts provision of the contract. Background This breach of contract action arises out of ...