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Home / Viewpoint / Trademark holders, don’t skimp on merchandizing (access required)

Trademark holders, don’t skimp on merchandizing (access required)

When I discuss trademarks with clients, I often make the point that unlike copyrights and patents, trademarks — although registered by the hopeful future trademark holder — are largely for the benefit of the public. More accurately, the benefit of the consumer. A client’s trademark designates to the consumer the source of goods and can ...