Please ensure Javascript is enabled for purposes of website accessibility
Home / Viewpoint / Marketing is vital, but leave it to an assistant (access required)

Marketing is vital, but leave it to an assistant (access required)

Marketing is what drives the growth of a law firm. To me, it is the single most important function of a practice, because outside of word-of-mouth referrals, typically there are no clients walking through the door without marketing. But if lawyers are doing the marketing, then the marketing either is not done right or it’s not ...