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Author Archives: BridgeTower Media Newswires

After Microsoft buy, LinkedIn makes bid for B2B advertising (access required)


LinkedIn was acquired by Micro­soft recently, and it’s been busy at work improving the service. The company launched an updat­ed site in late January. But what most people don’t know is that this wasn’t just an everyday, cosmetic touch-up. This ...

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The secret of rainmaking is there is no secret (access required)


Lawyers often want to know the se­cret to business-development suc­cess and how rainmakers make their large book of business hap­pen. The truth is there is no secret. Sure, there is an art and science to business develop­ment, but it is ...

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Lawyers in the trenches: how executive coaching can help (access required)


Law schools and continuing legal education programs do an excel­lent job teaching such subjects as civil procedure, torts and criminal law, but they typically don’t teach aspiring lawyers how to market their services, work effectively with clients and colleagues, mobilize ...

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20 words you should never put on your résumé (access required)


While many large companies use automated résumé screener software to cut down the initial pool of job applicants, loading your résumé with meaningless buzzwords is not the smartest way to get noticed. “Nearly everyone is guilty of using buzzwords from ...

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Law school changed me — now what? (access required)


The experience of law school is unique among graduate-level programs, so much so that law students and lawyers have often told me that law school changed them in some fundamental ways. This realization usually occurs after numerous friends and family ...

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How to not dumb down your complicated case (access required)


Attorneys sometimes talk about “dumbing down” their case before presenting it to jurors. Certainly, many issues need to be explained in an orderly and simple way, and that process could be called “dumbing down.” But, from my perspective, the expression ...

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