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Author Archives: BridgeTower Media Newswires

Four limitations of Google Analytics (access required)


By Karl Heberger BridgeTower Media Newswires Google Analytics is a free service that allows marketers and website owners to track users’ behavior on their websites. It can tell the story that is so critical to understanding how to improve the ...

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Finding the cultural cornerstone of your firm (access required)


By Susan Letterman White BridgeTower Media Newswires Navel-gazing, dreaming, the soft stuff and a waste of time. These and more have been used to describe retreats where the discussion concerns a firm’s mission, values, principles or norms. Discussing values, principles ...

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Digital marketers should only measure what matters (access required)


By Karl Heberger BridgeTower Media Newswires My first marketing job out of college about 20 years ago involved — what we called at the time — internet advertising. I was drawn to this form of advertising due largely to the ...

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Make storytelling a part of your firm’s culture (access required)


By Lauren Dixon BridgeTower Media Newswires Everyone loves a good story. A good story can connect us. It can foster the imagination and inspire action. It can engage team members, reinforce core values and promote best practices at work. Best ...

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Tips for young lawyers for a fulfilling career (access required)


By Paul Mark Sandler BridgeTower Media Newswires A beginning lawyer may feel the practice of law is overwhelming. But being an attorney requires that you assume the responsibilities of a true professional, as well as a business person, minding the ...

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Another type of employee wellness: positive morale (access required)


By Laura Rubenstein BridgeTower Media Newswires BALTIMORE — I recently participated in a 5K with my colleagues. We didn’t lace up running shoes and race outside for charity. We didn’t have to wake up early, shut down roads or pin ...

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Are you managing your time, or is it managing you? (access required)


By Susan Letterman White BridgeTower Media Newswires Too many people have too many demands for their time. It may feel as if there is no longer the time to distinguish between important and urgent items on your massive “to-do” list ...

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New York judge allows service of process via WhatsApp (access required)


By Nicole Black BridgeTower Media Newswires If you’re a trial attorney, then you’re likely well aware of the impact of social media on all aspects of litigation. The repercussions of the online activities of litigants, witnesses, jurors and others can ...

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Creating unique value propositions (access required)


By Susan Letterman White BridgeTower Media Newswires What’s a value proposition? It’s what you are offering to provide in exchange for your fee. Your value proposition is your service, product or the experience of working with you. It’s not about ...

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The top intellectual property stories of 2018 (access required)

Intellectual Property Magnifying Glass FEA

As is the custom this time of year, here are the top intellectual property stories, including cases, of the past year: More than a feeling The 1st Circuit case of Scholz v. Goudreau doesn’t have much to do with IP. ...

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