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Author Archives: BridgeTower Media Newswires

Money Management: Beneficiary review (access required)

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By Sharon L. Thornton BridgeTower Media Newswires The most important gift that you can leave your heirs is a well-thought-out transition of property. Circumstances change in life. It could be divorce, death, deciding to no longer enable grown children to ...

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Diversity on corporate boards: a tortuous path (access required)

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By Stephen M. Honig BridgeTower Media Newswires “Strength lies in differences, not in similarities.” — Stephen R. Covey “Diversity” in business means variance in gender, race, ethnicity, age, disability and experience. Few goals are more discussed, and yet so unachieved, ...

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Qualifying for the home office deduction (access required)

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By Jamie Bushart BridgeTower Media Newswires With more and more people working remotely, a common question clients asked this past tax season was whether they are eligible to take the home office deduction. This is also referred to as business ...

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Four limitations of Google Analytics (access required)

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By Karl Heberger BridgeTower Media Newswires Google Analytics is a free service that allows marketers and website owners to track users’ behavior on their websites. It can tell the story that is so critical to understanding how to improve the ...

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Finding the cultural cornerstone of your firm (access required)

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By Susan Letterman White BridgeTower Media Newswires Navel-gazing, dreaming, the soft stuff and a waste of time. These and more have been used to describe retreats where the discussion concerns a firm’s mission, values, principles or norms. Discussing values, principles ...

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Digital marketers should only measure what matters (access required)

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By Karl Heberger BridgeTower Media Newswires My first marketing job out of college about 20 years ago involved — what we called at the time — internet advertising. I was drawn to this form of advertising due largely to the ...

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Make storytelling a part of your firm’s culture (access required)

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By Lauren Dixon BridgeTower Media Newswires Everyone loves a good story. A good story can connect us. It can foster the imagination and inspire action. It can engage team members, reinforce core values and promote best practices at work. Best ...

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Tips for young lawyers for a fulfilling career (access required)

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By Paul Mark Sandler BridgeTower Media Newswires A beginning lawyer may feel the practice of law is overwhelming. But being an attorney requires that you assume the responsibilities of a true professional, as well as a business person, minding the ...

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Another type of employee wellness: positive morale (access required)

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By Laura Rubenstein BridgeTower Media Newswires BALTIMORE — I recently participated in a 5K with my colleagues. We didn’t lace up running shoes and race outside for charity. We didn’t have to wake up early, shut down roads or pin ...

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Are you managing your time, or is it managing you? (access required)

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By Susan Letterman White BridgeTower Media Newswires Too many people have too many demands for their time. It may feel as if there is no longer the time to distinguish between important and urgent items on your massive “to-do” list ...

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