Virginia Lawyers Weekly VA Lawyers Weekly

Marketing is all about people: it is all about engaging other peo­ple in you as a person and as a lawyer. Many lawyers are intimi­dated by the idea of marketing, but they must overcome that fear because marketing is essential ...

Having practiced law for many years, and as a coach, professional mentor and consultant for many more, I have concluded that there are 10 challenges that must be overcome, and 10 tactics for success that every prac­tice can implement in ...

When done right, a blog can be a living, detailed entity that rep­resents you to the world. When done wrong, a blog can be a chore, an unwelcome expense that produces little return on your effort, or even an ethical ...

Tagged with: Technology

Many lawyers bemoan the need to sit behind a desk staring at a computer numerous hours a day. They feel that their job, in particular marketing for that job, demands that they email, Facebook, tweet, etc. To those lawyers, I ...

Tagged with: Legal Marketing Social Media

Any customer who wants a rate increase, please raise your hand. I don’t see any hands. Anyone? No one? As you might have guessed, that result is predictable. No customer is going to jump up and down and shout, “Please ...

The most cost-effective business development strategy for any firm is to expand current services with existing clients. Current clients are already in hand and don’t have to be identified and wooed. They offer great potential for leverage, as new services ...

Tagged with: Legal Marketing

The Internet has created a revolution in the way lawyers and clients interact, but the “virtual” lawyer must not lose sight of the “actual” client. The most familiar form of the online revolution’s impact on small and solo law firms ...

Tagged with: Law Office Management Technology

Financial fraud should, in theory, never be a concern for a law firm, where ethical considerations must predominate. After all, Rule of Professional Conduct 8.4 states clearly that “[i]t is professional misconduct for a lawyer to … commit a criminal ...

Tagged with: Fraud Law Office Management

The way in which legal services are marketed and delivered to clients must coincide with what the client wants and needs. One effective marketing tool is a law firm billing approach that is convenient and efficient. Service is the one ...

Tagged with: Law Office Management

Lawyers may wonder whether they are able to manage a law firm practice group and still manage to practice law. The practice group structure has become an accepted organizational model in many law firms. Such groups can also be called ...

Tagged with: Law Office Management