By Karl Heberger BridgeTower Media Newswires Google Analytics is a free service that allows marketers and website owners to track users’ behavior on their websites. It can tell the story that is so critical to understanding how to improve the ...
Read More »Finding the cultural cornerstone of your firm
By Susan Letterman White BridgeTower Media Newswires Navel-gazing, dreaming, the soft stuff and a waste of time. These and more have been used to describe retreats where the discussion concerns a firm’s mission, values, principles or norms. Discussing values, principles ...
Read More »Digital marketers should only measure what matters
By Karl Heberger BridgeTower Media Newswires My first marketing job out of college about 20 years ago involved — what we called at the time — internet advertising. I was drawn to this form of advertising due largely to the ...
Read More »Make storytelling a part of your firm’s culture
By Lauren Dixon BridgeTower Media Newswires Everyone loves a good story. A good story can connect us. It can foster the imagination and inspire action. It can engage team members, reinforce core values and promote best practices at work. Best ...
Read More »Tips for young lawyers for a fulfilling career
By Paul Mark Sandler BridgeTower Media Newswires A beginning lawyer may feel the practice of law is overwhelming. But being an attorney requires that you assume the responsibilities of a true professional, as well as a business person, minding the ...
Read More »Another type of employee wellness: positive morale
By Laura Rubenstein BridgeTower Media Newswires BALTIMORE — I recently participated in a 5K with my colleagues. We didn’t lace up running shoes and race outside for charity. We didn’t have to wake up early, shut down roads or pin ...
Read More »