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Digital marketers should only measure what matters (access required)

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By Karl Heberger BridgeTower Media Newswires My first marketing job out of college about 20 years ago involved — what we called at the time — internet advertising. I was drawn to this form of advertising due largely to the ...

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Make storytelling a part of your firm’s culture (access required)

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By Lauren Dixon BridgeTower Media Newswires Everyone loves a good story. A good story can connect us. It can foster the imagination and inspire action. It can engage team members, reinforce core values and promote best practices at work. Best ...

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Tips for young lawyers for a fulfilling career (access required)

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By Paul Mark Sandler BridgeTower Media Newswires A beginning lawyer may feel the practice of law is overwhelming. But being an attorney requires that you assume the responsibilities of a true professional, as well as a business person, minding the ...

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Another type of employee wellness: positive morale (access required)

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By Laura Rubenstein BridgeTower Media Newswires BALTIMORE — I recently participated in a 5K with my colleagues. We didn’t lace up running shoes and race outside for charity. We didn’t have to wake up early, shut down roads or pin ...

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