Securing leadership buy-in for non-billable or non-client-facing initiatives is hard. This challenging dynamic has persisted for as long as there have been law firm marketing, business development, and internal and external communications departments. Social media initiatives fall squarely into this ...

Tagged with: Legal Marketing LinkedIn Social Media

When she graduated from law school, Lauren Eagan never expected she would be stopped by strangers to tell her they appreciate her work. “Sometimes I’m out with my toddler and I’ll have a few people come up and recognize me,” ...

Tagged with: Coronavirus Legal Marketing Social Media

If your go-to conversation topics revolve around work and weather, then you probably don’t enjoy go­ing to networking events. But talking to new people does not have to be such a drag. There are ways to get the conversation going ...

Tagged with: Legal Marketing

The buzz phrase of the day is “content is king,” and you’ve no doubt been urged by your marketing staff to write an article, newsletter or blog post. If you’re like most lawyers, you agree that it’s a good idea, ...

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Your local community can reveal big clues about its legal needs. By learning what is important to, needed by and/or lacking in your community, you can tailor your services to meet residents’ needs and open up new opportunities for your ...

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Lawyers and law firms have news, and journalists – print, broadcast and online – are always looking for news. It’s a classic. Seems like an easy combination to put together, right? The simple press release is one of the tried-and-true ...

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Establishing a strong network is a key component to developing business. It sets the stage for more client work and referrals. It’s therefore highly advantageous to your practice to attend events, meet new contacts and raise your visibility as part ...

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Launched in 2003, professional networking site LinkedIn was quickly overshadowed by Facebook when that startup went online just a year later. At the end of its first month, LinkedIn had only 4,500 members. But with a better economy, a lower ...

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While preparing to give a workshop on how to get client feedback, I revisited the wisdom of asking your clients to prepare an attorney “report card.” Requesting feedback  remains relevant (if not more so) to today’s world. And worse, attorneys ...

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Business flows into law firms through any number of channels, and there is a myriad of ways to market legal services. Unfortunately, one of the most accessible methods of business development historically has had trouble gaining traction: cross-selling. Lawyers often ...

Tagged with: Legal Marketing