Securing leadership buy-in for non-billable or non-client-facing initiatives is hard. This challenging dynamic has persisted for as long as there have been law firm marketing, business development, and internal and external communications departments. Social media initiatives fall squarely into this ...Read More »
Launched in 2003, professional networking site LinkedIn was quickly overshadowed by Facebook when that startup went online just a year later. At the end of its first month, LinkedIn had only 4,500 members. But with a better economy, a lower ...Read More »
Business flows into law firms through any number of channels, and there is a myriad of ways to market legal services. Unfortunately, one of the most accessible methods of business development historically has had trouble gaining traction: cross-selling. Lawyers often ...
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