The press release remains one of the most effective means for lawyers and law firm marketers to convey information to the media – and even to commit news. A good press release makes it easy for the recipient, whether a ...

Tagged with: Legal Marketing

Your clients have so many choices when it comes to legal representation. Their inbox is full, the networking events are crowded, the noise is deafening, and the competition is overwhelming. So how can you stay top-of-mind without getting lost in ...

Tagged with: Legal Marketing

Many lawyers bemoan the need to sit behind a desk staring at a computer numerous hours a day. They feel that their job, in particular marketing for that job, demands that they email, Facebook, tweet, etc. To those lawyers, I ...

Tagged with: Legal Marketing Social Media

If you get a speeding ticket in some parts of Virginia, you can count on receiving a handful of letters from lawyers offering their services. High-volume traffic ticket areas – some simply call them “speed traps” – produce a high ...

Tagged with: Bar Associations Legal Marketing Traffic Offenses

How did people find a lawyer before Al Gore invented the Internet? They asked a friend, saw an ad on TV, or looked one up in the phone book. Now, just 15 years after Google was formed, it has become ...

Tagged with: Legal Marketing Social Media Technology

As lawyers and law firms vie for clients in a competitive market, they have a compelling interest in raising their public profile to distinguish themselves from their peers. A targeted media relations campaign is an effective way to achieve that ...

Tagged with: Legal Marketing

Marketing your law firm isn’t — or shouldn’t be — a fly-by-the-seat-of-your-pants operation; it should be a highly planned activity every year. If you haven’t done so already, you should start planning now for next year. Strategic planning “Marketing happens ...

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Knowing how to work with the media is essential for lawyers and law firms. You may have news that you want to share – you want coverage for some reason, whether it is a good result for a client, a ...

Tagged with: Legal Marketing

There’s been a dramatic shift in how psychologists view happiness. Conventional wisdom holds that if we work hard and apply ourselves, success will follow. And once we are successful, we’ll be happy. But apparently we’ve had this all wrong. Harvard ...

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For a long time now, the ampersand has served as the go-to symbol for linking a law firm’s name partners, but that time-honored standby is being usurped by what some say is a hipper icon. “The ampersand is so 20th ...

Tagged with: Law Firms Legal Marketing