During the last few years, it has been ever more common to hear lawyers say, with more than a hint of frustration and worry in their voices: “What’s the point of doing a marketing plan? Why bother trying to forecast ...

Tagged with: Legal Marketing

After announcing rule changes that would have barred lawyers from advertising credentials as specialists, then vacating the new rules a day before their effective date last fall, the Supreme Court of Virginia now has published a new set of lawyer ...

Tagged with: Ethics Legal Marketing Supreme Court of Virginia News Virginia State Bar

Struggling to get meetings with prospective clients? Larry Bodine, a legal marketing expert and editor-in-chief of Lawyers.com, said the first thing to do is to throw away some common ideas of marketing. He rejected several traditional methods lawyers use to ...

Tagged with: Legal Marketing

Every day, James Reed sends one personal note. “In this day and age, anybody can shoot off an email or text, but everybody knows that it requires just a little bit more effort to hand write a note,” said Reed, ...

Tagged with: Legal Marketing

Lawyers upset about having to remove board certification credentials from websites and other advertising materials may have prompted the Supreme Court of Virginia to abandon its publicly announced revisions to lawyer advertising rules just two days before they were to ...

Tagged with: Ethics Legal Marketing Supreme Court of Virginia News Virginia State Bar

“Let’s do lunch.” OK, maybe, maybe not, especially in the law profession. According to a Robert Half Legal survey, a majority of lawyers — 57 percent interviewed — said “power lunches” are less common than they were three years ago. ...

Tagged with: Legal Marketing

Legal rankings often elicit strong reactions from attorneys. I had a lawyer tell me he planned to call one publication to tell it to remove his name from the list, and another said she was embarrassed because she was unranked. ...

Tagged with: Legal Marketing

Ah, Autumn! The summer heat abates, school children head for the bus stops and Virginia lawyers scramble to finish their required CLE credits. It’s the fourth quarter of the year, and a good time for lawyers to take stock. Lawyers ...

Tagged with: Legal Marketing

Legal marketers looking to develop a law firm app face a number of hurdles, both technological and financial. But they may be overlooking a valuable, yet cost-effective resource: their firm’s own IT department. It seems like an unusual partnership. Marketers ...

Tagged with: Legal Marketing Technology

The Supreme Court of Virginia has rejected proposed reforms in lawyer advertising regulations, refusing to relax requirements for disclaimers on claims about case results and tightening limits on the use of words such as “expert” and “specialist.” With amended advertising rules ...

Tagged with: Ethics Legal Marketing Rules of Professional Conduct Supreme Court of Virginia News Virginia State Bar