A formal suit and somber tie. A serious, even scary, expression. A solid backdrop in white or gray. Those are the makings of lawyer photos — for web and print — from a decade or so ago. Lawyers sought to ...

Tagged with: Legal Marketing

Given the number of social media sites reviewing everything from barbeque to Botox, some law firm consultants say that lawyers should be asking their clients to post positive reviews on websites like Yelp!, Avvo and Google Hotpot. Dale Tincher, a ...

Tagged with: Legal Marketing Social Media

Guest blogging is a good way for small firm and solo lawyers to show their expertise and market their firm at the same time. While it helps to already have your own established blog, lawyers who don’t have time to ...

Tagged with: Legal Marketing Technology

Press releases or news releases are a standard way for a law firm, business or nonprofit organization to announce news and events to media outlets. It’s a two-way relationship that is valuable for both sides. The group with news or ...

Tagged with: Legal Marketing

Email signatures, like their handwritten counterparts, are judged by their neatness and aesthetic quality. But only your e-signature doubles as an efficient, powerful – and free – marketing tool for your law practice. “Each firm has a unique story to ...

Tagged with: Legal Marketing Technology

LinkedIn has recently launched a new feature hoping to meet the marketing needs of lawyers, even those who have been hesitant to embrace Web 2.0. Company Pages are similar to individual LinkedIn profiles, but for companies or firms. They are ...

Tagged with: Legal Marketing

Building professional relationships is critical in selling legal services, and one of the key ingredients in building professional relationships is persistence. To illustrate that point, one recent study found that, on average, corporate counsel need to be asked up to ...

Tagged with: Legal Marketing

It is hard to have a brand when lawyers try to be all things to all potential clients. That’s especially true in the current economic climate, since it is hard to turn down work. Yet if lawyers knew what their ...

Tagged with: Legal Marketing

Lawyer advertising used to mean just an ad in the phone book. But Google is now the verb of choice for finding someone and advertising is now marketing. Marketing covers a wide range of choices from the Internet to television ...

Tagged with: Legal Marketing

Lawyers sifting through social media tools should start with LinkedIn, a panel of in-house counsel told their law firm counterparts April 21 at a program in Richmond. “It’s your resume and Rolodex online,” all rolled into one, said Springfield lawyer ...

Tagged with: Corporate Counsel Legal Marketing Social Media