Fairfax lawyer Evan H. Farr insists that he’s “a very humble person by nature,” but the Virginia State Bar has taken him to task for what appears to be an inconsistency between humility and a claim on his website. www.farrlawfirm.com ...

Tagged with: Ethics Legal Marketing Virginia State Bar

Lawyers who want to develop new business need to learn everything they can about potential new clients and practice areas. But they don’t have to turn to cloak-and-dagger corporate espionage. Lawyers can gain a competitive advantage by learning how to ...

Tagged with: Legal Marketing Technology

Lawyers who blog – whether to boost business or for personal satisfaction – like having the online outlet. Directly or indirectly, blogging can improve the bottom line. Keeping up the pace of posting, however, may require a good dose of ...

Tagged with: Law Firms Legal Marketing Social Media Technology

We’ll come to you. It’s a marketing model that has worked for personal injury lawyers for years. Now a Roanoke County lawyer has gone mobile to keep his wills-and-estates practice rolling, even after he retired from regular office work. Robert ...

Tagged with: Legal Marketing Wills & Trusts

Solo and small-firm lawyers frequently hear how important marketing is to their success. But they often do not spend enough time evaluating the outcome of their marketing efforts. To save time and money on fruitless efforts, experts recommend spending an ...

Tagged with: Legal Marketing

The Virginia State Bar is casting a wider net as it looks for problems with lawyer advertising, according to VSB officials. Many lawyers who have never bought a television or print advertisement are being asked to submit advertising documents for ...

Tagged with: Ethics Legal Marketing Virginia State Bar

You’ve made the commitment to attend more networking events, but you hate this part: the introduction. So when you enter the room, you look for familiar faces to avoid the task of talking to strangers. Connecting first with people you ...

Tagged with: Legal Marketing

Law firm marketers are constantly reiterating the value of the firm’s brand. How can attorneys participate in reinforcing the firm’s overall brand? A great place to start is to stop and examine your individual brand and how it contributes to ...

Tagged with: Legal Marketing

Here’s a little known fact you can mull over your next bowl of cornflakes: Before the Great Depression, the Kellogg Cereal Co. was the frontrunner in the cereal industry. But as the dark days of the Depression receded, C.W. Post ...

Tagged with: Legal Marketing Practice Tips