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Social Media

Aug 16, 2021

Workplace wisdom: Think before you post to social media

If I’ve said it once, I’ll say it again: Think before you post. This recommendation applies to everyone, of course. But if you’re a lawyer, then you’d best heed my advice and tread lightly when posting commentary online on social media sites or elsewhere. Otherwise you run the risk of running afoul of your ethical […]

Mar 29, 2021

Employers need clear social media policies

When insurgents stormed the U.S. Capitol building Jan. 6, many posted about the experience on their social media channels with some even livestreaming the event. The fallout from their actions, however, was swift. Not only were some arrested on federal charges, many lost their jobs through people alerting employers about their social media activity during […]

Dec 14, 2020

Marketing during COVID: Leverage LinkedIn

Securing leadership buy-in for non-billable or non-client-facing initiatives is hard. This challenging dynamic has persisted for as long as there have been law firm marketing, business development, and internal and external communications departments. Social media initiatives fall squarely into this category, often landing at the bottom of endless to-do lists. However, with COVID-19’s impact on [...]

Apr 13, 2020

Lawyers ‘break the mold’ with social media marketing

When she graduated from law school, Lauren Eagan never expected she would be stopped by strangers to tell her they appreciate her work. “Sometimes I’m out with my toddler and I’ll have a few people come up and recognize me,” Eagan said. “It’s not something you really get used to.” Though this “fan girl” experience […]

Jul 24, 2017

When does ex-employee’s use of LinkedIn violate a non-solicitation agreement?

More on Employment Law in Virginia By Katie Lipp and David Moon LinkedIn has quickly emerged as the premier social media outlet for professional network­ing in the United States. However, while the platform presents an exciting opportunity for com­panies to identify job candidates, expand business networks and maintain client relationships, its net­working features have given […]

Mar 28, 2016

Social media terms of service and your firm

When you take a photo with your cell phone or write a blog post or a short story or a poem, in general you are creating a copyright that you own. Under United States copyright law you, as the owner of the copyright in that photo, blog post or poem, are the only one who […]

Mar 28, 2016

The downside of anti-theft tracking software

Imagine walking into your office one morning and discovering that overnight some of your office equipment had been stolen, in­cluding a laptop. In this scenario, you had installed anti-theft soft­ware on the laptop. Immediate­ly upon realizing the laptop was missing, you initiated the process of tracking. When the thief booted up the laptop and used […]

Mar 28, 2016

When you die, will your digital assets go to hell?

Facebook only arrived on the scene in 2004. It seems to many, especially the young, as though it has been here forever, but it has not. Our children simply don’t remember a non-digital life. So much has changed in the last two decades that we find ourselves trekking on unmarked paths in a new frontier. […]

Jul 21, 2015

Using LinkedIn to build an online brand

Launched in 2003, professional networking site LinkedIn was quickly overshadowed by Facebook when that startup went online just a year later. At the end of its first month, LinkedIn had only 4,500 members. But with a better economy, a lower unemployment rate and a surge of millennials driving more tech innovation, it’s finally LinkedIn’s time […]

Sep 16, 2014

eDiscovery Update: Gathering tweets from a different place in time

There is no debate that social media has altered our lives both professionally and personally. Even if you don’t have a Facebook account or are not an avid Tweeter, chances are that a picture of you is on someone’s site or you’ve read a tweet or two. Are you on LinkedIn or have you ever […]

Aug 4, 2014

Real people still real drive behind marketing

Many lawyers bemoan the need to sit behind a desk staring at a computer numerous hours a day. They feel that their job, in particular marketing for that job, demands that they email, Facebook, tweet, etc. To those lawyers, I give my wholehearted permission to get up from that desk. In fact, I insist on […]

Jun 17, 2014

Social media tip: Your firm is not Target

How did people find a lawyer before Al Gore invented the Internet? They asked a friend, saw an ad on TV, or looked one up in the phone book. Now, just 15 years after Google was formed, it has become the world’s phone book. Instead of flipping to the Ls in the Yellow Pages and […]

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